First the number.
Then the depth.
Sam's long-form interview: seven personal questions, first answered with just a digit from 1 to 10.
Seven questions. Seven digits.
Every number is a promise: why three times a 10? Why only a 1 for party politics? The answers come in the conversation. Tap a digit.
The digits round
All seven questions in one go, the guest answers with numbers only. No justification, no dodging. Seven open threads in under two minutes.
The deep dive
Afterwards, every number is unpacked, in the order of the questions. Around 75 minutes of conversation at the guest's home, not in the studio.
The legacy question
Every episode ends the same way: what do you want to be remembered for by people and your loved ones? Reliably the most honest moment.
The Episodes
The latest six episodes, each playable right here. The gold digits are the guest's 7-number profile; every profile can be unpacked in the digit bar above.
Moments in portrait format
The ten latest shorts from the conversations, scroll sideways. Tap to open the clip on YouTube.
Ministries gone, just ONE tax: Dr. Krall's chainsaw plan for Germany
Government & people: “Fear must swap places” – Krall's message to politics
“I was pro-EU — but THIS one has to go” - Milena Preradović with Sam
“She isn't lying — she really believes it” - Preradovic on the ÖRR media staff
“This has nothing to do with democracy anymore” — Bismarck on Brussels
A real Bismarck on Chancellor Merz — and he doesn't mince words
“The same day, everyone was gone” — ex-ProSieben programming director on false friends
“We don't want to give them ideas” — a TV insider on the Tagesschau
The man behind Germany's biggest TV formats settles the score with the media | Borris Brandt
Gates and Epstein — you can look it all up! Prof. Homburg
Already interviewed
“Fear must swap places.”
Dr. Markus Krall in the pure 7 conversation with Sam.
The pure 7 Collection
Purple, petrol, deep black. Clean, no shouting of messages: the logo, nothing else. The first drop is in preparation.
Heavyweight cotton in deep purple, logo print on the chest.
Petrol like the studio wall, large back print for long editing nights.
Matte-black ceramic, for the conversation afterwards.
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